The Ultimate Skate Shop in London: Why Slick Willies Leads the Capital’s Skating Scene

If you're searching for the best skate shop in London, Slick Willies has been the city’s go-to since 1970. As London’s original skate store, we’ve spent more than 40 years helping skaters of all levels - commuters, beginners, pros, and families - find the perfect gear. Located on Gloucester Road, SW7, we’re right in the heart of the capital and stocked with one of the UK’s largest selections of skateboards, stunt scooters, inline skates, roller skates, protective gear and clothing.

Whether you're skating through Hyde Park, hitting the Southbank, or just starting out in one of London’s many skate communities, Slick Willies is where locals come to get kitted out.

Why London Skaters Choose Slick Willies

As an established London skate shop, we combine decades of experience with one of the most exciting product ranges in the capital. Skaters love us because:

• We’re London’s oldest independent skate shop, trusted since 1970
• Our staff are real skaters who actually know the gear
• We stock everything from beginner setups to pro-level boards and blades
• We’re minutes from popular London skate spots
• We offer expert advice for skateboarding, inline, quad skating and scooters
• Our in-store lessons and personalised fittings make it easy for beginners
  
  

From West London commuters picking up their first board to young riders upgrading their equipment, our store has become a central part of London’s skating culture.

London’s Best-Selling Skate Gear

When it comes to what London skaters are actually buying right now, these top sellers lead the way:

• Tony Hawk 540 Series Slime Skateboard - 8.0"
  A favourite for beginners and casual riders looking for a smooth, durable setup.

• Blazer Pro Enigma 2 Stunt Scooter (Black/Blue & Black/Green)
  Hugely popular among London’s scooter riders thanks to its lightweight feel and strength.
  
  

• Addict Defender Icon Stunt Scooter (multiple colours)
  A go-to choice for riders hitting parks across London.
  
  

• Addict Equaliser Haze Stunt Scooter
  Perfect for riders who want a premium feel at a competitive price.
  
  

• Addict Burner Glitch Stunt Scooter
  Great for young London riders progressing fast at their local park.
  
  

• Addict Revenger Pulse Stunt Scooter - Black/Yellow
  One of the most in-demand upgrades for intermediate and advanced scooter riders.
  
  

By featuring what’s trending across London, we help skaters choose gear that’s been tried, tested, and loved in the city’s skateparks.

What London Customers Say

“Great service, great outcome.

Visited Slick Willie's skate shop earlier today to buy my first board and received a plethora of unmatched advice and guidance. Left very pleased and was even taught a trick by a staff member.” - Ollie, Google review

The Slick Willies Experience: Easy, Helpful & Community-Driven

Shopping at Slick Willies is designed to be simple, fun, and supportive:

1. Visit Our London Store
   Find us at 12 Gloucester Road, SW7 4RB, just minutes from the tube.

2. Get Advice from Real Skaters
   Our team provides personalised recommendations whether you're buying skates, boards or scooters.

3. Try Equipment In-Store
   Test out skateboards, roller skates, inline skates and scooters before you buy.

4. Choose from London’s Best Product Range
   From the latest inline skates to popular completes like the Addict Defender Icon, we stock something for every rider.

5. Join London’s Skate Community
   We offer lessons, events and support all skating styles, skateboarding, inline, quad skating and scooters.
   
   

Your Local London Skate Shop Since 1970

Slick Willie's has become a landmark in the London skate scene. Our community includes:

• Local families buying kids’ first skates
• Students commuting across London on boards and blades
• London skatepark regulars hitting spots like BaySixty6 and Meanwhile Gardens
• Hyde Park and Kensington Gardens skaters
• Visiting tourists looking for authentic London skate culture
  
  

For decades, we’ve helped Londoners find the right gear with honest advice and unmatched product knowledge.

Why Choose Slick Willie's as Your Skate Shop in London?

✔ Over 40 years of skating expertise in the capital
✔ Immense range of skateboards, scooters, inline skates & roller skates
✔ Knowledgeable staff who actually skate
✔ Huge choice of best sellers like the Addict Defender Icon & Blazer Pro Enigma 2
✔ 680+ 5-star reviews praising our service, advice and delivery
✔ Central London location with easy transport links
✔ Skate lessons, fittings and London-based recommendations
✔ Independent, community-focused and proudly authentic

Ready to Visit the Best Skate Shop in London?

Whether you're looking for your first setup or upgrading your gear, Slick Willies is your home for all things skating in the capital. Explore our huge range of skateboards, roller skates, inline skates and stunt scooters, including this season’s top sellers like the Tony Hawk 540 Series and Addict Equaliser Haze.

Visit us in-store at 12 Gloucester Road, London SW7 4RB, or browse online anytime.