About Slick Willie's Skate Store

Slick Willie's is among the UK’s leading skate retailers, with one of the longest established skate shops in London.

Here at Slick Willie's we’ve been supplying skate gear since skateboarding was kicking off in the 1970’s, making us London’s oldest skate store. Our humble beginnings saw us open our shop in the heart of the city, right by inline skater’s London paradise, Hyde Park, where you can still find us today.

Thanks to 30 years of experience selling skateboards, inline skates and scooter gear, you can rely on our team of experts to help you with guidance and any questions you may have.

We take time and care, handpicking the best brands around for you. Our selection includes setups and skates for all abilities, whether you’ve been skating or riding since day one or are a complete beginner.

We’re determined never to become a typical, chain retailer. Slick Willie's has always been run by skaters, from the managers to the staff. Our store has character, the atmosphere is laid back, and we listen to what our customers tell us.

At a time where so many ‘shops’ are simply faceless websites, that are here today, gone tomorrow who shift boxes from behind a computer screen, we thought we’d remind you that we don’t just sell you a product and leave you to it. We are here to answer any questions or listen to any comments you may have, and after buying we offer a full aftermarket service.

For any help or advice please give us a call or better still pop in to the shop and see us. We are located in Kensington close to Hyde Park, and are open 7 days a week, 362 days a year! It’s also worth checking out our Facebook, Twitter, Instagram and YouTube pages where we have all our latest news, giveaways and videos!