Shaping Skateboard Culture: Iconic Brands to Know

Skateboarding has evolved from a rebellious subculture to a global phenomenon, and at the heart of this cultural revolution are the iconic skateboard brands that have shaped the industry.

These brands are more than just providers of decks and wheels; they are cultural influencers, trendsetters, and contributors to the identity of skateboarding. In this blog, we'll explore the top 5 most iconic skateboard brands and their profound impact on skateboarding culture

Understanding the Role of Brands in Skateboarding

Skateboard brands are more than just labels on decks; they are an essential part of the skateboarding experience. These brands often embody a unique ethos, style, and attitude that resonates with skateboarders. The skateboard itself becomes a canvas for self-expression, and the brand's image becomes a reflection of the skateboarder's identity. Brands influence not only the aesthetics of the sport but also the innovation, technology, and even the sense of belonging within the skateboarding community.

Iconic Skateboard Brands and Their Impact

Powell Peralta: A Legacy of Innovation
Powell Peralta is synonymous with the evolution of skateboarding in the 1980s. The Bones Brigade, a team assembled by the brand, featured legendary skateboarders like Tony Hawk and Rodney Mullen, who pushed the boundaries of what was possible on a skateboard. Powell Peralta's impact on the culture extends beyond just decks; their graphics, videos, and commitment to quality have left an indelible mark.

Check out Powell Peralta here.

Santa Cruz Skateboards: Screaming Hand and Beyond
Santa Cruz Skateboards has been an integral part of skateboarding history since its inception in 1973. The brand is known for its distinctive and provocative graphics, none more famous than the iconic "Screaming Hand" designed by Jim Phillips. This haunting image has become a symbol of rebellion and has adorned decks, clothing, and accessories for decades. Santa Cruz has maintained its relevance by collaborating with contemporary artists and consistently producing high-quality decks, ensuring its place in skateboarding history.

Check out Santa Cruz here.

Vans: The Off-the-Wall Lifestyle
Vans, originally a shoe brand, has become an icon in the skateboarding world. Known for its "Off the Wall" ethos, Vans seamlessly blends style and functionality. With a team roster that reads like a who's who of skateboarding, Vans has successfully bridged the gap between lifestyle and sport, shaping the way skateboarders are perceived both on and off the board.

Check out Vans here.

Element Skateboards: Embracing Nature and Sustainability
In a world where environmental consciousness is increasingly crucial, Element Skateboards stands out for its commitment to sustainability. Founded in 1992 by Johnny Schillereff, Element has successfully merged skateboarding with nature, emphasizing eco-friendly materials and promoting environmental awareness. The brand's iconic tree logo reflects its dedication to sustainability. Element's influence extends beyond its decks, with collaborations featuring artists and activists, reinforcing the idea that skateboarding can be a positive force for change.

Thrasher: The Bible of Skateboarding
While not a traditional skateboard brand in the sense of producing decks and trucks, Thrasher Magazine has had an immeasurable impact on skateboarding culture. The magazine, with its iconic flame logo, is regarded as the bible of skateboarding. Its influence extends to fashion, music, and even language within the skateboarding community.

Check out Thrasher here.

Choosing the Right Brand for Your Skateboarding Needs

When it comes to choosing the right skateboard brand, it ultimately boils down to personal preference, style, and the type of skating you enjoy. Here are some factors to consider:

Deck Shape and Size
Different brands offer various deck shapes and sizes. Experimenting with different shapes can help you find what feels most comfortable for your style of skating, whether it's street, vert, or cruising.

Check out our extensive skateboarding stock here.

Brand Ethos
Consider the ethos and values of the brand. Some brands focus on innovation and pushing the sport's boundaries, while others emphasize a laid-back lifestyle. Aligning with a brand that resonates with your personal values can enhance your connection to the sport.

Team and Influences
Pay attention to the team riders and influencers associated with a brand. If your favourite skateboarders ride for a particular brand, it might be a good indication that their products align with your preferences and style.

These iconic skateboard brands have not only shaped the physical landscape of skateboarding but have also played a vital role in defining the culture that surrounds it. Whether it's Powell Peralta's Bones Brigade, Santa Cruz's Screaming Hand, Vans' Off The Wall lifestyle, Thrasher Magazine's cultural documentation, or Element's commitment to sustainability, these brands have left an indelible mark on skateboarding history. As the sport continues to evolve, these icons serve as a reminder of the rebellious spirit and creativity that define skateboarding culture.