SLICK WILLIES – skate shop to the stars!

Slick Willies is among the UK’s leading skate retailers, with one of the longest-established skate shops in London.

Focusing on inline skating, quad skates, scooters, skateboarding and accessories, Slick Willies’ reputation for quality and service has made it a ‘must visit’ store for serious skaters and trend-setting celebrities alike.

Slick Willies attracts some of Britain’s biggest names through its doors – from sporting legends and supermodels to musicians and movie icons. But whoever they are, all our customers receive the same warm welcome, with many becoming regular visitors and friends.

Skate shop of substance

Slick Willies has deep roots. Having been based in the Kensington area since the 1970s, we’ve become an integral part of London’s skate scene. We currently operate from our shop in Gloucester Road, as well as through our website.

We’re determined never to become a typical, chain retailer. Slick Willies has always been run by skaters, from the managers to the staff. Our store has character, the atmosphere is laid back, and we listen to what our customers tell us.

Quality and service

We only sell or hire high quality skates and accessories that offer excellent value for money. But we go much further than this: we have wide knowledge and experience of the products we sell, so our customers receive excellent advice and superb personal service.

And we care – because we’re enthusiastic about what we do!

Get your skates on!

Slick Willies has inline skates available for hire at great rates – and we encourage starters to rent rollerblades before they buy. We work closely with many professional instructors and can soon get you up and rolling.

So whether you’re a starter or a star, a beginner or a ‘blade runner’, take a look at what we’ve got to offer

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Thanks to our customers for their loyal support of Slick Willies, and also to the Forum of Private Business for its continuing help and advice.